The prestigious annual Digital Impact Awards are commonly frequented by big brands and their London agencies. This year’s event, held in October at the glamorous London Hilton on Park Lane, celebrated those well-known names, with some exciting newcomers.
In their third win of the year the collaborative partnership of Thomas Ridley and NetXtra were awarded ‘Gold’ in the ‘Best use of digital from the food and beverage sector’ category alongside the rum brand ‘Captain Morgan’ and their agency ‘1000 Heads’ beating fierce competition from ‘Appletiser’ and ‘Greggs’.
In presenting the award, the judges commented “The results have been nothing short of staggering, driving a huge surge in digital revenue”. They also acknowledged that NetXtra had “helped Thomas Ridley usher its business into a new digital age, masterminding significant growth for the business’s new e-commerce site.”
Darren Osborn, Thomas Ridley’s Multi-Channel Marketing Manager, said “We were absolutely thrilled to win the Digital Impact Award. Although our results made for a pretty compelling case, we were competing against such premium brands, it’s an amazing honour! It’s great to be working with an agency like NetXtra who genuinely are partnering with us in our ongoing success.”
NetXtra’s founder and Chief Information Officer, Simon Hardingham commented: “As a team, we take great pleasure in seeing our customers reap the rewards of what we do. The website’s performance and results speak for themselves. To have that recognised again in this way is a real credit to the collaboration. ”