An award-winning East Anglian HR firm is celebrating the close of an exceptional year for growth, with an expanded Norfolk-based team of consultants.

MAD-HR, which was launched in 2014 by entrepreneur Carole Burman, has grown rapidly over the last eight years and won numerous awards for its customer service and its innovative approach to HR delivery through tech.

It was also shortlisted in the most recent EDP Norfolk Business Awards, and collected the Customer Excellence Award at the most recent Suffolk Business Awards.

This month, it has bolstered its team of Norfolk-based HR experts, and is now made up of a trio of specialists with a breadth of sector experience.

Victoria Smith, Robyn Littlefair and Jemma Caplin are are highly skilled HR experts and have a primary focus in serving businesses across the county of Norfolk, delivering HR advice and supporting matters associated with recruitment, retention,  employment law, employee wellbeing and HR strategy.

The latest trio brings the MAD-HR total staff count to 12, with other team members based in Suffolk and Essex.  Further expansion is on the horizon for the business in terms of additional headcount and geography.

“I am so delighted to have another three excellent HR specialists onboard as part of the MAD-HR offering in Norfolk,” said Carole, who jointly leads the business with co-director Charlotte Bate.

“We have seen a growth in the demand for our Make a Difference brand of HR in the county as many businesses are looking to scale.  By continually investing in our team we are able our  high levels of customer service from our team will be maintained.”

She added: “Collectively, our team has many decades of experience across the HR sector and each consultant is passionate about helping business owners and Directors ensure that they achieve their goals by delivering expert-led support on all employee, performance & development issues. We help clients achieve more, faster, and more efficiently.

“Victoria, Robyn and Jemma are a great asset, and I know they already actively making a difference to many business leaders in the Norfolk area.”

You can find out more about MAD-HR at

Image: The Norfolk Team- Victoria Smith, Robyn Littlefair and Jemma Caplin. Credit Sadie from Bigfish Photography

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