SSL certificate
Applying for an SSL certificate changes your domain to ‘https’ and adds a padlock symbol to the URL bar, which proves you are a verified website, while adding a layer of encryption. Not all visitors will notice this, but for those that do, it could be a major symbol of trust.
Trust badges
These are badges that prove you have obtained certain awards or certificates. Displaying these badges on your site can show people that you’re a business that achieves and that is recognised by third parties.
High-quality product images
Customers are less likely to buy a product if the photos don’t look professional or don’t show the full picture. Consider hiring a professional photographer to take snaps of each of your products from a variety of angles.
Staff photos
Staff photos can help to humanise your website. They can also show proof that you have a real team working for you and that you’re not just outsourcing tasks.
Detailed product descriptions
Providing lots of information about your product shows a level of transparency and also allows customers to determine whether a product meets their specific needs. These descriptions can also be a chance to incorporate keywords and help boost the rankings of your product pages.
Testimonials and reviews
Glowing testimonials and positive reviews can show proof that you have made other customers happy. Handpick the best reviews you’ve received and display these on your homepage.
Case studies
For service-based businesses, case studies can be a way of showing evidence of previous work you’ve done with clients. These typically include photos and descriptions of how you’ve gone above and beyond to satisfy past customers.
Demo/BTS videos
Video demonstrations and behind-the-scenes videos can show customers proof of how products work or show how products are made. Hire professional videographers to record these for you and place them strategically on your site.
Return/refund policy
What happens if a customer isn’t happy with your product? A detailed return or refund policy can put customers at ease. It’s especially recommended for items like clothes.
Contact details
Customers should be able to get hold of you if they have any concerns or enquiries. Consider providing an email address and a phone number for customers to reach you on.
Responsive design
Your website needs to feel modern and professional, and one way to showcase this is to implement responsive design so that your website looks good on all devices. Professional web designers can help you to build a responsive mobile-friendly website.
Transparent pricing
Finally, consider your pricing. While some companies provide personalised quotes, those that advertise pricing need to make sure that there are no hidden fees. Things like shipping fees or processing fees should be mentioned upfront.
