Strategic link building
There are some good old practices that don’t go out of fashion that can explode brand visibility with stunning results. One of the most widely used yet most overlooked is link building. Link building is excellent for improving domain authority as it suggests your content is worthy of linking to and from. There are some superb link building services out there that can help your business become more visible and authoritative while climbing the search engine results pages.
Sustainable web traffic with evergreen content
Evergreen content has the potential to boost your traffic as it is 3x more likely to be shared (BuzzSumo) among users. A DemandGen report also found that evergreen content can generate up to 9x more leads. So, how do you actually generate evergreen content anyway?
Evergreen topics
This is probably the hardest step, but the one that will pay off in the long run. Evergreen topics related to a niche must address the core audience, utilise keywords, and address common questions relevant to the niche. How-tos, FAQs and industry-specific concepts are examples.
Engaging content
Content is the most obvious part of an evergreen strategy, but it needs to be more than a standard post. To keep users coming back, the content must provide depth, be written clearly and include various media such as images and/or video to capture and maintain user attention.
Refreshing and updating
Of course, evergreen content can be outdated! Refreshed content with even minor edits can boost visibility and keep a topic relevant. It is recommended that content is reviewed every three to six months to update text, refresh examples and even add, refine or remove links from a post.
White hat SEO best practices
Search engine optimisation has been and still is at the forefront of improving traffic. Alongside creative marketing, SEO is a robust tool that can yield effective results. As SEO best practices dictate, there are a few ways to ensure it is used correctly. For example, optimising page speeds for faster loading, navigation and mobile responsiveness is a great start. From there, you can use advanced methods like minifying code, image compression and even green hosting.
Segmented email marketing
Don’t be fooled by the doom-and-gloomers stating that email is dead! Far from it, email marketing is still a tried and tested, and more importantly, trusted method of driving traffic. Of course, there are methods of using email that are more effective than others. For instance, it doesn’t really help to send emails to everyone on your list. Emails are better served with segmentation, which sends them to curated lists of people most likely to engage with them.
Using social media for sustainable web traffic
If you aren’t using social media, where have you been? There are currently over 5.23 billion social media users across platforms like X and Facebook. Love it or loathe it, using social media is one of the more robust web traffic tactics you can try. Of course, just managing social media can become a challenging task. However, businesses can easily utilise platforms for web traffic:
- Ensure the business stays relatable and authentic across all social media engagement.
- Share content that is valuable to the core audience and is most likely to be shared.
- Mix up any content posted so it’s engaging, such as videos, images and articles.
- Get creative with further content such as polls, live Q&A sessions, and live streams.
- Make it a habit of responding to as many users as possible to foster inclusion.
- Define a clear purpose, create a private space and acknowledge and appreciate.
- Maintain a consistent posting schedule so the main audience knows when to return.
Viral video marketing
Most people engage with web content through video these days. Platforms like YouTube and TikTok are still growing in popularity as they provide tons of content in various formats that users can engage with. Examples include short-form consumption that TikTok users love. By addressing the main type of video content your niche audience enjoys, you can vastly increase web traffic to product pages and business websites, even through influencer partnerships.
The power of local SEO
Another overlooked method of driving traffic is local SEO. Physical businesses can massively benefit from local SEO as it can direct not only web traffic, but also increase foot traffic, too. And the kicker is that local SEO is one of the easiest to configure. Using Google My Business, a company can appear on local maps in relation to search. However, you don’t even need to do that. Providing a contact page with contact details and a physical address can also help.
Sustainable web traffic with AI
The world of web traffic and SEO is changing because of AI. A recent study by the Pew Research Centre found that AI summaries are reducing clicks to pages thanks to tools like Google AI Overview. In fact, shockingly, only around 8% of users clicked through to a SERP result. So, what does this mean? Well, it means your company will have to embrace AISEO:
Direct and upfront answers
AI scanners like to find information quickly. It can help your efforts to begin content with information that is most likely to answer a question, state the why and write in a natural tone.
Making content more readable for AI
Like standard on-page SEO, AISEO also likes it when things are presented clearly. Bullet points, clear and informative headers and shorter paragraphs will help AI read through the content.
Fresh and relevant content
Further to content, it must be relevant to the topic with original insights, if possible. This will help with credibility, and you can constantly refine and refresh content to ensure it stays relevant.
Data Analysis and Adaptation
To get the most from web traffic, modern companies must adopt a more hands-on approach to web development. This includes using tools to monitor, analyse and use data in creative ways. For example, successful businesses monitor metrics like click-through and conversion rates. It is also possible to monitor user activity to understand customers with tools like Google Analytics. Of course, all this data is useless if websites aren’t audited and refined regularly.
Summary
Methods like strategic link building through services are among some of the most powerful and versatile web traffic tactics a modern business can try. Of course, no modern company can ignore social media for engagement, which can be analysed to refine and update the site.
