
How do you establish good ‘brand’ recognition?
By Connor Whiting, Motion Wave Digital
We talk about brand as if it were something constructed. Defined. Designed. Deployed. And to a point, that’s true. But it mistakes the output for the origin, because before a brand can be expressed, it must be governed. But what governs before strategy, identity or messaging? Spirit.
Published in UK Director Magazines Spring | Summer 26










