Local CEO shortlisted in the Great British Entrepreneur Awards

CEO and founder of the Liftshare Group, Ali Clabburn, has been shortlisted for the Sustainability Entrepreneur of the Year in the Great British Entrepreneur Awards for the London and East of England, following his work developing the Mobilityways Platform over lockdown.
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The Norwich based business has been developing innovative technologies for the last 22 years to reduce single occupancy car commutes – one of the worst emissions offenders. Liftshare are the oldest and largest car sharing platform in the UK and have saved their community over 1 billion miles.

When the pandemic forced travel habits to change overnight, Ali realised that massive behavioural change was possible – and launched Mobilityways to help employers in a bid to make Zero Carbon Commuting a reality.

“The commute is one of the least efficient journeys we ever make. Our commuting behaviour is a huge contributor to the climate crisis and employers must be accountable for reducing that impact. “If we fail to make Zero Carbon Commuting a reality, we will fail our net zero goals. And if we fail our net zero goals, our children will not forgive us.”

Ali Clabburn, Mobilityways Founder and CEO.

Often overlooked, commuting emissions are increasingly under the spotlight following organisations setting ambitious net zero targets. These targets cannot be met unless commuting emissions are addressed, particularly with many employers planning their return to the office.

The Mobilityways Platform is a suite of software tools that enables employers to evidence, track, plan and change their commuter emissions. The Platform is the only software solution dedicated to decarbonising the commute. It provides full visibility of commuting challenges and identifies sustainable travel alternatives for employees.

The technology is uniquely powered by ACEL© (Average Commuter Emissions Level) which is the only standardised methodology for benchmarking and comparing commuter emissions. This allows organisations to track their progress and measure the effectiveness of sustainable travel initiatives.

The Great British Entrepreneur Awards is a platform designed to celebrate and champion the entrepreneurs behind brilliant businesses. They received over a record 4,800 entries this year across our eight regions and the regional winners will be announced in Spetember.

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