2021 Spring | Suffolk Director Magazine
Carole Burman & Charlotte Bate, MAD-HR
“Being a good HR professional is a bit like being a chameleon – you adapt the mantle that best suits the people you are with. We have learnt how to fit whilst remaining authentic and comfortable with who we are.”

Content this issue

Culture 33


JANE CATTERMOLE, Founder & MD, Bay Tree VA
Jane Cattermole is Founder & MD of Bay Tree VA and heads up a team of experienced remote-working executive assistants and office managers who provide bespoke support to businesses and individuals nationwide.
We spent five minutes with Jane and asked her about running a business.
Published in Suffolk Director Magazine, Spring 2020

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Culture 37


TIM PASSMORE, Suffolk Police & Crime Commissioner

During his career, Tim has been an intensive livestock producer and a self-employed agricultural and rural business consultant. He was Leader of Mid Suffolk District Council prior to his election as the PCC for Suffolk in 2012. He is currently standing as a candidate for re-election in May 2021.

Published in Suffolk Director Magazine, Spring 2021

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Culture 57

Your vibe attracts your tribe!

By Clare Friel, Friel

Friel was founded back in 2018. When the company I worked for went into administration, I found myself in no man’s land. Even though at the time I felt like my world was falling apart, in fact everything was falling into place.

Published in Suffolk Director Magazine, Spring 2021

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Culture 61

5 Tips to Recession proof your business

With the effects on trade of the continuing and varying levels of disruption brought on by lockdowns, the last 12 months have been incredibly challenging for SMEs across the region. As well as that, there has been the physical and psychological impact on all of us as individuals, as we try to cope in this new COVID oriented world.

Published in Suffolk Director Magazine Spring 2021

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