Dipples jewellers opens in Bury St Edmunds

Dipples fine jewellers based in Norwich, has moved into the shop premises vacated by Thurlow Champness watchmaker and jeweller on Abbeygate Street in Bury St Edmunds.
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For over 270 years, 14 Abbeygate Street in Bury St Edmunds, has been occupied by a jeweller. Since 1901 Thurlow Champness and Son occupied the building, until the recent retirement of managing director Trevor Salt.  However, in early summer this year Mr Salt reached out to Mr Ellis from Dipples, to enquire whether Dipples would be interested in taking over the lease, which indeed they were, with the new Dipples Bury store officially launching in time for Christmas on Saturday 22 October.

Chris Ellis, managing director and fifth generation to run Dipples said: “When Trevor Salt approached us to expand our existing business into Suffolk, it seemed like the perfect fit for Dipples, given our similar history and brand. It would have also been a real shame not to continue the heritage of a jewellery business occupying the building at no 14”.  He added: “Initially the plan will be to continue with business as usual, including re-employing most members of staff from the existing team at Thurlow Champness and Son.  A rebrand to Dipples is necessary, but that’s about it”. 

Prior to the takeover, Dipples had previously worked with Thurlow Champness as a repair partner, so a past relationship between the two jewellery businesses has existed.  

With business as usual there are no current plans to revolutionise the business, the brands that customers much love in Bury St Edmunds, will remain the same including British watch brand Bremont, with George Jenson and Fope jewellery brands.

Dipples will grow from having two Norfolk stores in Norwich and Dereham, to three stores including Bury St Edmunds in Suffolk.

The Dipples brand was founded in Essex in 1878 by George Henry Dipple. The brand then moved to Norfolk with the branch opening around 1895 in Swan Lane, Norwich where it has remained as one of the county’s most prestigious jewellers ever since.  The Dereham branch was opened in 1963.

Dipples in Norwich is known for having one of the best ranges of fine jewellery and watches including selected diamond rings, with some pieces containing D coloured diamonds, which are the purest colour diamonds you can find anywhere in the world.

The watch brands Dipples stocks include: Bremont, Gucci, Longines, Baume & Mercier, Rado and Seiko.

Picture shows from the left, James Mack, Chris Ellis, Heather Friend, Jack Ives-Keeler and David Head outside the new store

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