Disrupting traditional energy models

By Josh Young, Greenscape Energy
In an evolving energy landscape, being a disruptor means more than just introducing new products or services; it means altering the way the industry operates. Solar energy is doing just that.
Published in UK Director Magazines Winter 2024/25

Energy: Josh Young, Greenscape Energy

Just like streaming transformed entertainment and e-commerce revolutionised shopping, solar power is challenging the dominance of fossil-fuel-based energy, offering a cleaner, cost-saving alternative that’s reshaping how we generate and consume power.

A growing disruptive force

The International Energy Agency estimates that 25 million households have solar panels globally. This is forecast to grow to 100 million by 2030*. So, what’s behind this widespread adoption?

Accessibility is probably the answer. Unlike domestic wind power which isn’t normally suitable for built-up areas, or hydropower that usually needs a downhill water source, solar PV systems offer more flexibility. Solar allows businesses and homeowners to generate their own clean electricity from the sun, empowering them to take control of not just their energy needs and costs, but also their carbon footprint. Also, compared to other energy-saving measures that only reduce consumption, solar panels can produce energy, leaving bill payers less vulnerable to market shifts.

Solar can net users savings up to £600 per year and there are many other financial and environmental benefits.

Solar innovations

Improvements in solar PV technology have seen more energy harvested than ever, even on overcast days, and with battery storage advancements, more unused energy can be stored for use when the sun is not shining. Also, the UK’s investment in ‘smart grids’ has improved electricity management – supply and demand are better balanced, reducing peak power demands and blackouts. Consumers can monitor their energy use and take action to reduce it.

Part of the revolution

At Greenscape Energy, we’re not just responding to this change – we’re actively driving it. Through our Ipswich hub and local events, we engage with the community, sharing energy advice and helping local home and business owners understand the benefits of renewable energy. Our partnership with Solar Together, a group-buying initiative, enables households to access solar panels and batteries at competitive rates, making the transition to clean energy more accessible.

Additionally, we’ve established a training academy to nurture the next generation of solar professionals. By investing in skills development and expanding industry knowledge, we’re ensuring that solar continues to disrupt the energy landscape in a meaningful way.

The future looks increasingly bright, but this momentum mustn’t be allowed to fade. Ongoing innovation, investment, and education are essential to ensure that solar not only competes with, but overtakes fossil fuels as the dominant energy source.

With the right support from governments and communities, solar can secure its place at the heart of a sustainable energy future – one where clean, affordable power is accessible to all.

*www.iea.org/reports/approximately-100-million-households-rely-on-rooftop-solar-pv-by-2030 

Disrupting traditional energy models 1

GET IN TOUCH

Josh Young is a Director at Greenscape Energy

T: 01473 727727
E: josh@greenscapeenergy.co.uk
Or visit www.greenscapeenergy.co.uk

Share this article with the links below