MAD-HR is off to a great start to 2023, having received the prestigious Feefo Platinum Trusted Service Award.
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The accolade is an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.

It comes just months after MAD-HR received the Suffolk Business Award for ‘Customer Excellence’, which again acknowledged the company’s high level of client service and its commitment to combining both unique tech solutions, together with first class personal relationships, to support customer businesses.

The ambitious company, which is headed by Carole Burman and Charlotte Bate, has grown rapidly over the last 12 months, taking its total staff count to 12, with a reach across Norfolk, Essex and Suffolk.

Speaking of the successful award, Carole said: “We’re delighted to receive a Platinum Trusted Service Award from Feefo.

“Ensuring our customers are happy with our service is very much a priority in all we do at MAD-HR. We live up to our name in wanting to ‘Make a Difference’.

“The fact this award is based on feedback from real customers gives us confidence we are providing an exceptional level of service, and this has of course been recently highlighted in a different way – by us winning the Suffolk award for Customer Excellence.”

She added: “The award also recognises just how hard our entire team have worked under fresh challenges, with both rising inflation and the cost-of-living crisis affecting both consumers and businesses alike.

“We will continue to be working very closely with our clients throughout 2023 and listening carefully to how the landscape is changing for them, and what adaptations they may need to ensure our service continues to be a great fit for meeting their unique needs.”

Congratulating MAD-HR, Tony Wheble, CEO at Feefo, said: “This year has been a difficult one for so many businesses. I’m delighted to recognise thousands of our clients that have overcome various challenges to provide such high levels of customer service and satisfaction.

“The Trusted Service Awards have always been about recognising companies that go way beyond the norm in customer service and in turn receive great feedback from delighted customers.

“A particular congratulations to MAD-HR for winning a Platinum Trusted Service Award by providing great customer service consistently over a number of years. I look forward to seeing them continue to achieve next year and beyond.”  

Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business’s dedication to providing outstanding customer service by analysing feedback from real customers.

Working with over 6,000 brands, Feefo is the world’s largest provider of verified reviews, helping brands understand customers by analysing verified reviews and providing insight into trends, needs and habits.

With consumer confidence at near historic lows due to rising inflation, as well as research from the Institute of Customer Service revealing that complaints rose to 17.3% in the second half of 2022, this award celebrates brands that are successfully navigating tough market conditions to deliver exceptional service.

Feefo has presented Platinum Trusted Service Awards to businesses that have achieved Gold standard for three consecutive years. To receive a Gold Trusted Service Award, businesses must have collected at least 50 reviews with a Feefo service rating of between 4.5 and 4.9 between 1st January 2022 and 31st December 2022.

You can find out more about MAD-HR at www.mad-hr.co.uk

Image: MAD-HR Directors Carole Burman and Charlotte Bate Credit: Big Fish Photography

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