Content this issue

INSIGHT 5

Why AI should only ever be your ‘sous chef’

By Tony Southgate, Ginger Pickle
Performance marketing is often spoken about like it’s some kind of dark art, so when I started Ginger Pickle (named after my adopted cat) nearly four years ago, I wanted to be completely transparent and take each client on a marketing journey.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 13

Insight, simplicity and brand sanity

By Alex Cosham, Image Experiential
How do you stay sane while truffling through insights? Or maintain perspective around your business and where your brand fits into the market?
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 25

Turning your rockstars into superstars

By James Groves, Indigo Swan
The ‘Rockstar v Superstar’ debate has long been discussed within the world of business. Your ‘Rockstars’ are those people who are amazing at something. They specialise.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 29

Lessons I have Learnt: Adam Barnes

Web Designer, Developer and Photographer, Platform Ticket Ltd
Adam reflects on his journey so far and shares the valuable lessons learned along the way.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 33

Spotlight on Denise Brady

Owner, Denise Brady Photography
Denise shares what frustrates her, the temptations she can’t resist and where she is happiest?
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 37

Turning a lifetime of insight into local impact

By Karen Vincent, Big C
The best lessons of my career have rarely come from strategies, spreadsheets or board papers; they have come from people and from seeing how thoughtful decisions can change lives.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 41

Sometimes you have to slow down to speed up

By Chris Duke, ActionCOACH
Why does a car have brakes? I posed this question in a recent workshop and can tell you that everyone gives the same answers: to stop, to slow down, for safety. These are all correct, but there’s an even better one: brakes are what let you go fast.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 45

Is it time to revisit your pension strategy?

By Mark Hinds, Charles Stanley Norwich
From April 2027, most unused pension funds will fall within the scope of inheritance tax (IHT), prompting many business owners to revisit long-established plans.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 57

Designing a workplace that evolves with you

By Tim Coll, TMJ Interiors
One of the most important insights I’ve gained during my time in commercial interiors is that workplaces should never be designed solely for where the business is today.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 65

Seeing your business through a buyer’s eyes

By Simon Martin, Azets
Entrepreneurs naturally see their businesses differently to outsiders. They know every challenge overcome, every customer won and every strategic decision that has shaped the company’s journey.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 69

Bridging the gap between boardroom and operations

By James Thrower, Arco Safety Ltd
In any business, big or small, treating safety as a tick-box compliance exercise is a strategic misstep. Because the truth is, it not only protects your people, it also protects your commercial future.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 73

Business decisions? Go with your gut feel!

By Dave Courteen, Riverhills Health Club and Day Spa
April 2027 marks the 40-year anniversary of Mosaic Spa and Health Clubs, the company that owns Riverhills, and which I set up in 1987 with my best mate from university.
Published in UK Director Magazines Autumn | Winter 26

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INSIGHT 77

Digital vs Print: what is the best marketing tool?

By Martin Silkstone, UK Director Magazines
Over the last two decades, companies large and small have been slowly moving the majority of their marketing to digital channels, meaning the use of printed media has been in sharp decline.
Published in UK Director Magazines Autumn | Winter 26

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