Inspiring business and education in Norfolk

By Caroline Ellis, Royal Norfolk Agricultural Association

The Royal Norfolk Show celebrates everything that makes the county such a special place to live and work. We are proud that the show brings in £20 million each year to the local economy, supporting agriculture, rural traditions, community organisations and local businesses.
Published in Norfolk Director magazine, Spring | Summer 2022

Passionate About Norfolk: Royal Norfolk Agricultural Association

As a charity, the Royal Norfolk Agricultural Association is committed to extending our work to promote and support food, farming and the countryside in Norfolk. We aim to help business people connect and inspire the next generation of young people to learn more about agriculture and food production.

We recently announced our intention to put on more events to support the community. We’re excited to host our first business networking evening – open for Business – at the Pavilions, Norfolk Showground on Thursday, March 31. It’s free to attend, and you will meet other business leaders for an evening of socialising and networking.

The RNAA’s Managing Director, Mark Nicholas, will set out how the RNAA continues to inform, influence and inspire people and businesses throughout the county, and he will update attendees on plans for this year’s Royal Norfolk Show – the come back show.

There will also be a short presentation from Darren Chapman of Cyberscale, a business based at Norfolk Showground, Dereham Road, Norwich, titled: ‘Learn why every business and organisation is at risk from cybercrime’. We can all agree that cybercrime has become a significant issue, so Darren’s advice could save you a lot of time and money.

The evening begins at 6pm, with talks starting at 6.30pm. To book your free tickets, visit and search for Royal Norfolk Agricultural Association – you will see the event listed as ‘RNAA Business Networking’. Click on that, and then you can read further details and register.

Educational support for young people

While the RNAA is a charity dependent on donations and the work of its wonderful volunteers, we strive to give back and help others as much as possible. Together with supporting local businesses with networking events, the RNAA offers educational support and opportunities intended to showcase the essential work of agriculture and food production locally.

One way is supporting the Norwich-based Easton College as it works with young people looking to join agricultural careers. But we also support:

  • Food & Farming Discovery Trust – the RNAA’s education arm
  • Norfolk Young Farmers
  • Nuffield Farming Scholarships
  • YIELD (Young, Innovative, Enterprising, Learning and Developing) Group

YIELD plays an important role

YIELD is a thriving network for younger members of the RNAA, combining professional development, training and the opportunity to socialise.

It’s not just about farming. We have members from the many sectors that work for and alongside the agricultural community, including bankers, lawyers, technology specialists, engineers and more.

Membership of YIELD is free, and the network meets up around six times a year (around the farming calendar) with socialising and engaging speakers. It’s informal yet extremely useful for members, knowing they have the support of like-minded young professionals.

Places within the YIELD network are limited. If you are interested in joining, please get in touch via or call 01603 731965.

RNAA Business Networking

Thursday, March 31, 6pm to 8pm

Norfolk Showground, Dereham Road, New Costessey NR5 0TT

  • Socialising and business networking
  • Talk by Mark Nicholas, RNAA Managing Director
  • Presentation by Darren Chapman, Cyberscale

Royal Norfolk Show

Wednesday, June 29 – Thursday, June 30

It’s the largest county show in the UK, with over 700 trade stands, 3,000 animals, a full entertainment programme, Norfolk’s largest food and drink experience, and hundreds of attractions. It is the ultimate event to sell, trade, deal, showcase and launch your products.

After an absence of two years the Royal Norfolk Show will bounce back, with potentially the biggest spectacle for a generation.

Ticket sales are highly encouraging, and we advise you to book well in advance. Visit to secure your tickets.

Support the RNAA

One of the best ways to support the Norfolk countryside and farming community is by becoming a member of the Royal Norfolk Agricultural Association (RNAA). The RNAA membership year runs from 1st January – 31st December each year. The support of our members is central to ensuring the work of the RNAA continues and as well as being extremely rewarding, our members are critical to the work we do in the county.

Inspiring business and education in Norfolk 1

Caroline Ellis is Marketing and Membership Executive at Royal Norfolk Agricultural Association. If you are interested in becoming a Member of the RNAA contact Caroline on:
T: 01603 731964
or visit

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