Keeping up in a digital world

By Alex Pattenden, Unity Online

In the fast-paced digital landscape, it takes more than just a website to stand out.

Published in Suffolk Director Magazine Winter 2023|24
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Digital Strategy: Alex Pattenden, Unity Online

It requires a strategic approach, expertise, and a partner who understands the unique journey of each business. Unity Online in Needham Market, Suffolk, has emerged as that partner, helping businesses grow and thrive online.

A client-centric approach

Our success story lies in our client-centric philosophy and approach to building relationships.

We believe in tailored solutions, understanding that businesses have different needs and budgets. Whether it’s SEO, web design, or a comprehensive digital package, Unity Online recommends only what will bring tangible results.

Our dedicated client experience team initiate the relationship by getting to know you, intimately – understanding your business, industry, and target audience.

Regular meetings provide the opportunity to discuss performance and deliver recommendations. That may involve taking things a step further to obtain optimum growth, or demonstrating where the strategy needs a new steer to drive results.

Data-driven decisions

In the digital world, data is king. Our experts know how to translate data into meaningful insights and use it to our clients’ advantage.

For instance, if the data reveals that a particular SEO strategy isn’t yielding the expected results, we won’t hesitate to pivot and adapt, or when Facebook releases a new feature such as the @followers tag, we’re quick to learn about it and apply to strategies where applicable.

This commitment to data-driven decision-making ensures that businesses are always at the cutting-edge of digital marketing.

Growing together

We’re not ones to thrive on short-term gains; we’re in it for the long haul. As a business grows, its needs evolve, and we ensure that our services are scalable to continue assisting with your success.

This could look like increasing your SEO retainer to keep up with the increasing demands of your customers; it could be adding new mediums such as PPC (Pay-Per-Click) into the marketing fold.

This scalability is crucial for businesses that experience rapid growth, and our flexible approach allows you to seize opportunities and meet challenges head-on.

Expertise and innovation

Being an award-winning agency and a registered Google Partner means Unity Online’s clients have access to industry experts. You’re supported by digital marketers, developers, and social media specialists who are always a phone call away.

Moreover, we employ state-of-the-art monitoring systems to keep track of websites and social media channels around the clock. This vigilance ensures that businesses stay secure and responsive in the dynamic digital landscape.

Testimonials speak for themselves

Businesses, big and small, have seen remarkable growth under Unity Online’s guidance. From increased website traffic to higher ROI, clients’ success stories are a testament to the effectiveness of our strategies.

Main photo taken by Simply C Photography

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Get in touch

If you’re looking to unlock your business’s potential online, Unity Online is the partner you need.

Alex Pattenden is Managing Director of Unity Online, a leading digital marketing agency offering SEO, PPC and web design services to clients across the UK.

T: 01473 350485
Or visit

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