…Sue Wilcock, SAW Media
Click here to listen to a very engaging conversation with a highly experienced business woman who knows exactly what’s needed to deliver a successful product to the market.
Joining Matt Sykes on the Salescadence Podcast is Sue Wilcock, owner, editor and publisher of Norfolk Director and Suffolk Director magazines.
A professional marketeer who has decided to produce a publication specifically for ‘C-Suite’ and one, which by design, provides content that helps businesses solve problems.
Here’s just a few of the topics she discusses with Matt :
• Why, when most of us get our information on-line these days, is there a space to position a ‘hard copy’ magazine that arrives in the post and one which the readers truly enjoy reading.
• The challenges that come with building a brand from scratch and the mindset that’s needed to maintain the discipline and focus to keep moving forward.
• The importance of, and the benefit that comes with, when you truly know who your ideal customer is.