Second time platinum success for East Of England HR Consultancy

HR consultancy MAD-HR has once again been named a winner of the prestigious Feefo Platinum Trusted Service Award.

This is the second year in a row that the East of England business has been recognised with the accolade.

Feefo’s Trusted Service Awards acknowledge brands who are consistently delivering a world-class customer experience.

Reviews and feedback are analysed from customers and the rating serves an independent seal of excellence.

For MAD-HR, the 2024 award comes only a matter of months since the company was crowned winner of the EDP Customer Excellence Award, and one year after winning the category in the EADT Business Awards.

The business has grown rapidly in recent years and now has a total staff number of 10, with offices in Norwich, Ipswich and Chelmsford.

Founder and director, Carole Burman, said: “Receiving the Platinum Award for a second year in a row is a great acknowledgment of the huge emphasis we as a team place on delivering first rate customer service.

“We are always speaking to our clients, gaining feedback, and seeking ways we can enhance our service or deliver in a way which is most effective for the scale or situation of the business we are serving.

“HR can often be seen as something quite transactional, but it is so much more. It is about relationships and understanding, and that starts with how we as a team are relating to our clients and recognising what they need – perhaps even before they know it.”

Congratulating Carole and the MAD-HR team on winning this year’s award, Tony Wheble, CEO at Feefo, said: “With customers continuing to build resilience in a time of economic uncertainty, we’re delighted to showcase thousands of our clients who are continuing to go above and beyond for each and every customer. 

“The Trusted Service Awards have always been about recognising companies that go way beyond the norm in customer service and in turn receive great feedback from delighted customers.

“A particular congratulations to MAD-HR for winning a Platinum Trusted Service Award by providing great customer service consistently over a number of years. I look forward to seeing them continue to achieve next year and beyond.”  

Feefo presents Platinum Trusted Service Awards to businesses that have achieved Gold standard for three consecutive years. To receive a Gold Trusted Service Award, businesses must have collected at least 50 reviews with a Feefo service rating of between 4.5 and 4.9 between 1st January 2022 and 31st December 2022.

You can find out more about MAD-HR at

With offices in Norfolk, Suffolk and Essex, MAD-HR provides expert outsourced HR expertise, through adhoc, retained and strategic services.

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