Spotlight on Rechenda Smith

Founder, Nurture Marketing
Originally from Sheringham, I have worked in marketing for 20 years and hold a postgraduate diploma in Public Relations from the Chartered Institute of Public Relations. I am also one of the area leads for the Federation of Small Businesses in Norfolk and Suffolk.

Published in Norfolk Director Magazine Spring| Summer 2023

About Rechenda

I now live in Old Catton in North Norwich, with my tuxedo cat, Jack.

I am the founder of Norwich-based Nurture Marketing and my office, which I call ‘the leopard print lair’, can be found at the Blofield Business Centre at Blofield Heath.


Describe yourself in three words? Energetic, passionate and professional.

What was your first job? I worked at Watsons Estate Agents in Sheringham when I was 15. I used to go three times a week after school and started off doing admin work. Within a few months I was answering phones, doing viewings and registering applicants!

What frustrates you? Cold emails from people who haven’t researched anything about my company and then who follow up every day with stock emails.

How do you spend your leisure time? Raiding car boot sales and upcycling furniture. I love the gym, a good hike, sewing and cooking, European city breaks and house music.

What’s your favourite television programme? Masterchef.

What’s your favourite food? King prawn tagliatelle with a rocket salad.

What food do you hate? Anything greasy – egg and chips would be my worst nightmare.

What is your biggest weakness? People pleasing.

Where are you happiest? Having a cuddle with my cat Jack.

What was the first record you bought? The ‘Dangerous’ album by Michael Jackson.

At school, what were you good at? Languages, I got A*s in French and German.

What one material thing could you not do without? My phone.

You’d go to a fancy-dress party as?  Freddie Mercury.

What poster did you have on your bedroom wall as a child? I was obsessed with Boyzone, so mainly Ronan Keating. The shame!

How many attempts before you passed your driving test? Four – some might say I still shouldn’t be driving.  

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