QD raises £41,500 for Break children’s charity

Norfolk retailer QD – QualityDiscounts.com – has boosted the coffers of East Anglian children’s care charity, Break, by £41,562.

Published in Norfolk Director Magazine Summer | Autumn 2023

Community Spirit: Charity Fundraising

The retailer, part of the QD group with stores across the region and its head office in Norwich, raised the funds through sales of its plastic carrier bags and donations made via countertop collection tins, as well as a staff charity skydive.

Break is QD’s chosen charity, with the group already having donated over £23,200 in 2022. The charity provides support to young people on the edge of care, in care and leaving care across East Anglia to achieve their full potential.

Karl Ottolangui, Operations Director for the QD Group, said: “We all know that times are tough for charities as everyone feels the pinch of the cost of living crisis, so we’re delighted to be able to give Break a boost with this donation.

“The sales from our carrier bags and kind donations from customers in our stores have enabled us to raise much-needed funds, alongside the brilliant efforts of the head office team with events such as the skydive. The team have all been fantastic in really getting behind the charity and doing their bit to support Break.”

Sarah Bunn, Community Fundraising Manager at Break, said: “We are absolutely staggered by this donation from QD. It will make a huge difference to Break and will ensure we can continue providing essential help and support for care experienced young people.”

She added: “Thank you to all the customers and staff who have contributed to this amazing amount of money.”

QD is a very active charity fundraiser in the communities where stores are based. This year, it has already donated over £100,000 to local causes. Stores across the group also have food bank collection points, which collect and distribute donations via local food bank schemes.

An independent, family-owned chain of high street value retail outlets, QD opened its first store in Norwich in 1985 with the aim of providing customers with unbeatable value and an extensive choice of quality products at discounted prices.

There are currently 51 stores across the group, which comprises 30 QD stores, one QD Furniture store, 17 Cherry Lane Garden Centres, three online stores, two Thing-Me-Bobs, and Lathams of Potter Heigham. There are 30 outlets in Norfolk, Suffolk, Essex and beyond.

QD’s pledge to provide outstanding value is underpinned by special low-price promotions, fast-moving stock and meticulous daily price checks to remain competitive.

Working across the East Anglian region, Break aims to make life better for children and young people in various care situations, by giving them and their families ongoing support to achieve their full potential and towards leading an independent life. For further information, visit www.break-charity.org

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