Welcome to Norfolk Director,
the county’s leading business magazine
Our core aim at Norfolk Director business magazine is to deliver insightful content that helps support owners, directors, and senior decision makers of businesses across the county. Whether it is through our events, business club, digital or magazines, our content is all about sharing experiences and knowledge, giving tips and advice, or simply talking about the latest news and issues. Above all else our style of language avoids the jargon and acronyms and ensures our articles are presented in a concise and easy to read format.
INSIGHT
our lead interview with the Founder and Director of CIM Signs and Graphics, Mark Baker. While today he is the force behind a successful Norfolk business, underneath his suitably professional exterior and customer-focused values beats the heart of a rebel.
Helping and supporting you to run your business even better
Although not specifically aimed at directors and owners of start-up businesses, our magazine content, together with the advice and tips we share with our readers, are personality focused and have one common goal, to help and support you in running your business even better, no matter how long you have been trading. Our articles come from leaders of local Norfolk, Essex and Suffolk businesses, all who know first-hand the reality of running a business based in their county and are willing to share their knowledge.
Lead Interview: Adam Goymour
Sue Wilcock
Managing Director, Goymour Group
Our lead interview in the Insight issue of Norfolk Director business magazine is Adam Goymour
Published in UK Director Magazines Autumn | Winter 26
Lead Interview: Adam Goymour
Sue Wilcock
Managing Director, Goymour Group
Our lead interview in the Insight issue of Norfolk Director business magazine is Adam Goymour
Published in UK Director Magazines Autumn | Winter 26
Content this issue
Why AI should only ever be your ‘sous chef’
By Tony Southgate, Ginger Pickle
Performance marketing is often spoken about like it’s some kind of dark art, so when I started Ginger Pickle (named after my adopted cat) nearly four years ago, I wanted to be completely transparent and take each client on a marketing journey.
Published in UK Director Magazines Autumn | Winter 26
Designing a workplace that evolves with you
By Tim Coll, TMJ Interiors
One of the most important insights I’ve gained during my time in commercial interiors is that workplaces should never be designed solely for where the business is today.
Published in UK Director Magazines Autumn | Winter 26
Digital vs Print: what is the best marketing tool?
By Martin Silkstone, UK Director Magazines
Over the last two decades, companies large and small have been slowly moving the majority of their marketing to digital channels, meaning the use of printed media has been in sharp decline.
Published in UK Director Magazines Autumn | Winter 26
Defining your legacy with purpose and precision
By James Graham, Succession Wealth
At Succession Wealth, we know that estate planning is not simply a financial exercise; it is an expression of insight.
Published in UK Director Magazines Autumn | Winter 26
Business decisions? Go with your gut feel!
By Dave Courteen, Riverhills Health Club and Day Spa
April 2027 marks the 40-year anniversary of Mosaic Spa and Health Clubs, the company that owns Riverhills, and which I set up in 1987 with my best mate from university.
Published in UK Director Magazines Autumn | Winter 26
A video is for life, not just for Christmas
By Callum Howard, Limitless Film and Media Ltd
For nearly 50 years, Dogs Trust has run its brilliant campaign slogan: “A dog is for life, not just for Christmas.”
Published in UK Director Magazines Autumn | Winter 26
Turning your rockstars into superstars
By James Groves, Indigo Swan
The ‘Rockstar v Superstar’ debate has long been discussed within the world of business. Your ‘Rockstars’ are those people who are amazing at something. They specialise.
Published in UK Director Magazines Autumn | Winter 26
Insight, simplicity and brand sanity
By Alex Cosham, Image Experiential
How do you stay sane while truffling through insights? Or maintain perspective around your business and where your brand fits into the market?
Published in UK Director Magazines Autumn | Winter 26
Instinct isn’t guesswork, it’s born from experience
By Stuart Maggs, Howes Percival LLP
People turn to a senior lawyer for their knowledge, but they come back because of the quality of their judgement.
Published in UK Director Magazines Autumn | Winter 26
Sometimes you have to slow down to speed up
By Chris Duke, ActionCOACH
Why does a car have brakes? I posed this question in a recent workshop and can tell you that everyone gives the same answers: to stop, to slow down, for safety. These are all correct, but there’s an even better one: brakes are what let you go fast.
Published in UK Director Magazines Autumn | Winter 26
Seeing beyond the numbers to help secure funding
By Lewis Buckley, Focalise Finance
In the finance world, the metrics that people generally focus on are, understandably, all about the numbers.
Published in UK Director Magazines Autumn | Winter 26
Knowledge is only useful if you know how to use it
By Scott McKay, Focal Point Digital
When people talk about insight in business, they usually mean the big, dramatic moments: the gut call that saved a deal, the pivot that came from nowhere.
Published in UK Director Magazines Autumn | Winter 26
It’s time for leaders to act on data security
By Mark Fermor, Firevault
Three years ago, just 20% of UK businesses identified cyber as a key risk. Today, that figure has risen to 46%, making it the number one concern for business leaders.
Published in UK Director Magazines Autumn | Winter 26
Is it time to revisit your pension strategy?
By Mark Hinds, Charles Stanley Norwich
From April 2027, most unused pension funds will fall within the scope of inheritance tax (IHT), prompting many business owners to revisit long-established plans.
Published in UK Director Magazines Autumn | Winter 26
Turning a lifetime of insight into local impact
By Karen Vincent, Big C
The best lessons of my career have rarely come from strategies, spreadsheets or board papers; they have come from people and from seeing how thoughtful decisions can change lives.
Published in UK Director Magazines Autumn | Winter 26
Seeing your business through a buyer’s eyes
By Simon Martin, Azets
Entrepreneurs naturally see their businesses differently to outsiders. They know every challenge overcome, every customer won and every strategic decision that has shaped the company’s journey.
Published in UK Director Magazines Autumn | Winter 26
Bridging the gap between boardroom and operations
By James Thrower, Arco Safety Ltd
In any business, big or small, treating safety as a tick-box compliance exercise is a strategic misstep. Because the truth is, it not only protects your people, it also protects your commercial future.
Published in UK Director Magazines Autumn | Winter 26
Spotlight
Spotlight on Denise Brady
Owner, Denise Brady Photography
Denise shares what frustrates her, the temptations she can’t resist and where she is happiest?
Published in UK Director Magazines Autumn | Winter 26
Lessons I have learnt
Lessons I have Learnt: Adam Barnes
Web Designer, Developer and Photographer, Platform Ticket Ltd
Adam reflects on his journey so far and shares the valuable lessons learned along the way.
Published in UK Director Magazines Autumn | Winter 26
Spotlight on Denise Brady
Owner, Denise Brady Photography
Denise shares what frustrates her, the temptations she can’t resist and where she is happiest?
Published in UK Director Magazines Autumn | Winter 26
Lessons I have Learnt: Adam Barnes
Web Designer, Developer and Photographer, Platform Ticket Ltd
Adam reflects on his journey so far and shares the valuable lessons learned along the way.
Published in UK Director Magazines Autumn | Winter 26
