Helping you run your business better.
Although not specifically aimed at directors and owners of start-up businesses, the magazine content, advice and tips we share with our readers have one common goal, to help you run your business better, no matter how long you have been trading. Our articles come from leaders of local businesses, all who know first-hand the reality of running a business based in Norfolk and are willing to share their knowledge.
In this issue of Norfolk Director Magazine

Lead Interview: Lucy Parish
Sue Wilcock
CEO, The Feed
Our lead interview in the ALTRUISM issue of Norfolk Director business magazine is Lucy Parish, CEO of The Feed
Published in Norfolk Director magazine Spring | Summer 2022

Lead Interview: Lucy Parish
Sue Wilcock
CEO, The Feed
Our lead interview in the ALTRUISM issue of Norfolk Director business magazine is Lucy Parish, CEO of The Feed
Published in Norfolk Director magazine Spring | Summer 2022
Content this issue

Can business benefit from altruism?
By Carole Burman, MAD-HR
Giving time without expectation of fee or favour, caring selflessly, and considering others – they’re all phrases we’ve been used to hearing with greater frequency throughout the pandemic.
Published in Norfolk Director magazine, Spring | Summer 2022

Is it worth paying for professional photos?
By Warren Page, Pagepix
If you have a smartphone, then its camera means you can take a good quality photo. So, why should you spend out on hiring a professional photographer to do what you can do for free?
Published in Norfolk Director magazine, Spring | Summer 2022

Big C support available for all affected by cancer
Big C cancer charity offers wide-ranging specialist support for anyone affected by cancer across Norfolk, Waveney, and north Suffolk. It hopes to broaden this reach further, and is exploring opportunities in neighbouring counties.
Published in Norfolk Director magazine, Spring | Summer 2022

a hybrid workforce needs tech solutions
By Kevin Linsell, IJYI
It looks as though hybrid working is set to stay. However, this presents some problems for business owners who need to be able to manage their team, customers, tooling and assets both on-premises and remotely.
Published in Norfolk Director magazine, Spring | Summer 2022

What does altruism mean to you?
In the spirit of altruism, regular contributor Mark Hinds, Branch Manager at Charles Stanley Norwich, has decided to give this space over to the team at Norfolk Community Foundation to shine a spotlight on this worthwhile cause and share what altruism means to them
Published in Norfolk Director magazine, Spring | Summer 2022

Data protection and knowing your legal requirements
By Kitty Rosser, Birketts LLP
Data protection is one of those ever-present subjects, constantly in the headlines and on the boardroom agenda.
Published in Norfolk Director magazine, Spring | Summer 2022

Helping you is just as important
By Clare Friel, Friel
I am not going to lie; I had to google what altruism even meant when I was asked to write about it! It’s not exactly a word that comes up in daily conversation. However, after a quick search, it really resonates with me.
Published in Norfolk Director magazine, Spring | Summer 2022

A clear view of innovation
By Edward Stobart, ID Systems
When IDSystems (or Innovative Design Systems to give its full name) was founded in 2000, the first series of Grand Designs had just finished on the television, and the market for home renovations and stunning self-build properties was just beginning.
Published in Norfolk Director magazine, Spring | Summer 2022

Inspiring business and education in Norfolk
By Caroline Ellis, Royal Norfolk Agricultural Association
The Royal Norfolk Show celebrates everything that makes the county such a special place to live and work. We are proud that the show brings in £20 million each year to the local economy, supporting agriculture, rural traditions, community organisations and local businesses.
Published in Norfolk Director magazine, Spring | Summer 2022

When doing the ‘right’ thing leaves employers on the wrong side of the law
By Ben Lewins, Birketts LLP
COVID-19 has highlighted the benefits of altruistic behaviour and accelerated employers putting non-financial factors front and centre in their decision-making processes.
Published in Norfolk Director magazine, Spring | Summer 2022

You don’t know what you don’t know
By Owen Williams, West View IT
Would you expect your clients to know as much about your area of expertise as you do? Of course not. That’s why they use you; isn’t it?
Published in Norfolk Director magazine, Spring | Summer 2022

WFH v. the office, what’s the best solution?
By Ben Goode, LSI Architects
The end of March will mark two years since we began the first Covid lockdown and most people were ordered to work from home (WFH), only leaving their homes for essential reasons.
Published in Norfolk Director magazine, Spring | Summer 2022

Benefits of leasing an electric company car
By Ben Lawson, Pure Vehicle Leasing
Are you one of those drivers who would like to own an electric car but think it best to leave it a few years?
Published in Norfolk Director magazine, Spring | Summer 2022

Consider an EOT if selling your business
By David Scrivener, Ensors Chartered Accountants
Many sellers of owner-managed businesses decide to step back as retirement approaches. At this point, some are lucky enough to be comfortable financially. They see the potential sale safeguarding company legacy and employee livelihoods rather than raising cash for themselves.
Published in Norfolk Director magazine, Spring | Summer 2022

Canaryball Rally 2022
Back in the summer of 2018, Credo Asset Finance’s founder Simon Gray wanted to make a difference to the local community by fundraising for a charity partner.
Published in Norfolk Director magazine, Spring | Summer 2022

Working for women in a man’s world
By Kelly Cartwright, Jark Norfolk
To be successful in the world of construction, which is still largely male-dominated, you must have a no-nonsense approach and heaps of confidence. And if you are good at what you do, you can build a great business.
Published in Norfolk Director magazine, Spring | Summer 2022

Our food makes a difference
By Chris Elliott, The Feed
The Feed is a social enterprise with a mission to motivate change in people to prevent poverty, hunger, and homelessness in Norwich. Everything we do works towards our vision: ‘a community free from poverty’.
Published in Norfolk Director magazine, Spring | Summer 2022

Enabling young people to succeed
By Ashley Ruthven, New Anglia Careers Hub
The Dalai Lama said: “Altruism is the best source of happiness. There is no doubt about that.” Whilst I’m no Dalai Lama, I can tell you about the New Anglia Careers Hub, how happy it’s made our volunteers, and the benefits it’s had for Norfolk and Suffolk.
Published in Norfolk Director magazine, Spring | Summer 2022

Why your charity needs an investment policy statement
By Nathan Munt, Lucas Fettes Financial Planning
Charities, their trustees, and volunteers are some of the best examples of altruism; however, to sustain and grow their generous work, many charities are required to invest a proportion of their assets.
Published in Norfolk Director magazine, Spring | Summer 2022

Growing in size is good for us all
By Alexis Van Costenobel, Cory Brothers Hub Agency
It’s an exciting time at Cory Brothers. As we celebrate our 180th anniversary, our merger with long-standing partner Vertom is complete, meaning we’re now much larger and better positioned to serve our customers, people and the local community.
Published in Norfolk Director magazine, Spring | Summer 2022
Spotlight

Spotlight on Jeanette Wheeler
Partner, Birketts LLP
Jeanette is a self-confessed hardworking career woman and single mum of 11-year-old twins and a border terrier called Pablo. She juggles a lot and lives life to the full.
Published in Norfolk Director magazine, Spring | Summer 2022
Quickfire

Quickfire with Jo Leah
Jo Leah recently joined the Big C cancer charity as Head of Fundraising, Marketing and Communications. She spent 30 years in financial services and was part of the Ipswich Building Society Senior Management team for 19 years.
Published in Norfolk Director magazine, Spring | Summer 2022

Spotlight on Jeanette Wheeler
Partner, Birketts LLP
Jeanette is a self-confessed hardworking career woman and single mum of 11-year-old twins and a border terrier called Pablo. She juggles a lot and lives life to the full.
Published in Norfolk Director magazine, Spring | Summer 2022

Quickfire with Jo Leah
Jo Leah recently joined the Big C cancer charity as Head of Fundraising, Marketing and Communications. She spent 30 years in financial services and was part of the Ipswich Building Society Senior Management team for 19 years.
Published in Norfolk Director magazine, Spring | Summer 2022
Latest issues
be in the know, to have the know how.

Altruism
Our lead interview is with Lucy Parish, The Feed
“In previous jobs, my work was always focused on thinking about the impact my efforts made on the business. Now, as CEO of The Feed, the staff are at the forefront of my mind and my decisions are geared round that.”

Passion
The lead interview is with our very own Editor-in-Chief Sue Wilcock
After years of interviewing business owners and directors for Norfolk Director Magazine, Sue is finally the one being interviewed about her career and the passion that lies behind the magazine.
“The ethos of Norfolk Director is that it has integrity, is respected and the cover is something to aspire to. It answers the questions that help owners and directors run their businesses better.”

Guide
The Autumn 2021 issue of Norfolk Director is themed GUIDE
Our lead interview is with
Hacon, Energise Me
“Whilst I am a carbon copy of my late mother, I think I got some of both my parent’s genes. I picked up the entrepreneurship, business brain from Dad and the caring side and work ethic from Mum.”

Agile
The Summer issue 2021 is themed AGILE
2021 Summer| Norfolk Director Magazine
Chris Sargisson, Norfolk Chambers of Commerce
“To be agile in business, you need to be certain about where you’re going and what the endpoint looks like. You also need to have an idea of what’s coming and have the ability to respond to things quickly and well. You need to be able to disrupt, not necessarily changing what you do, but reenergising and reigniting the way you do it.”