Spotlight on Carole Burman

Managing Director, MAD-HR.
Carole talks football, wine and her perfect dinner guests.
Published in UK Director Magazines Spring 24

About Carole

I am unashamedly obsessed with people and how we connect and relate to one another. So, perhaps it is no surprise that I found my place in the world of human resources.

I consider myself an ‘accidental entrepreneur’ as I didn’t set out to launch a business, but when you’re fanatical about doing things better and doing things differently, it’s somewhat inevitable.

I’m so incredibly fortunate to be married to my husband Ben, with whom I live in rural Suffolk with our black Labrador, Millie.


Describe yourself in three words? Confident, compassionate, and collaborative.

What was your first job? Selling ice cream on the seafront in West Sussex.

What frustrates you? Lack of accountability.

How do you spend your leisure time? Enjoying good food, good wine and great company – and not necessarily in that order!

What is your go-to comfort food?   My husband’s roast dinners.

What temptation can’t you resist? Chocolate and my husband’s roast potatoes.

Where are you happiest? Supporting my football team when we’re winning.

What is your number one karaoke song? Proud Mary by Tina Turner.

At school, what were you good at? Languages and religious education. My parents were concerned that I was about to become a bi-lingual nun.

What would be your plan B as a career? Having been an HR professional for 30 years, starting MAD and being its managing director has become my plan B.

Which one luxury could you not live without? Molton Brown shower gel. It lasts for ages and always smells divine.

Which three people, dead or alive, would you invite as dinner guests? Hannah Waddingham, James Martin and Stevie Wonder.

If you could time travel, where would you go and why? My wedding day. It was the most perfect day for us and one that our friends and family still talk about.

How many attempts before you passed your driving test? Two. I was put off by an HGV that pulled out in front of me on my first test and fell to bits. In hindsight, it was the right outcome, but I did question the examiner’s parentage quite a bit at the time!

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