Spotlight on Emma Dinmore

Director, Trebuchet Creative

Emma never thought she would run her own business, let alone two, as her schoolteachers said they didn’t think she would ever come to much!
Published in Suffolk Director magazine, Summer|Autumn 2022

As Emma explains

I grew up in the countryside, riding ponies with my sister. We would go out all day galloping through the forests; it was wonderful to have so much freedom. Trebuchet will be celebrating its 20th anniversary next year, so we are still going strong and have some wonderful clients. Meanwhile, StudioFlex is a young business offering fantastic class-based fitness, with a café that my husband, Lee, mainly runs. I also love skiing (and apres-ski!).


Describe yourself in three words? Fun, passionate, approachable.

What was your first job? Housemaid. My aunt and uncle owned a hotel – I will never forget making Barbara Woodhouse smashed banana on toast.

What frustrates you? Rudeness and inefficiency. I just think the world is tough enough, and people should be kind and try to help you as best they can. That’s our ethos as a company.

How do you spend your leisure time? I love spending time with my daughter and enjoy fitness classes.

What’s your favourite television programme? Money Heist. Just when you think there can’t be a way out, there always is. A bit like life really.

What’s your favourite food? Homemade chicken tikka masala. 

What food do you hate? Whitebait. It’s the eyes!

What is your biggest weakness? Sometimes I lack confidence in my decisions. 

Where are you happiest? On a beach listening to the crashing waves and reading a thriller.

What was the first record you bought? Careless Whisper by Wham! It was always played at every school party – sometimes I was asked to dance and other times not. It didn’t bother me though, as rocking out is far more my thing, especially after a few cheeky Strongbows!

At school, what were you good at? Only sport. I was also good at making friends and some are still close to me today.

What one material thing could you not do without? A car.

You’d go to a fancy-dress party as? A school girl – the easiest option, as I hate dressing up.

What poster did you have on your bedroom wall as a child? Dirty Dancing. Being able to dance with Patrick Swayze would have been amazing.

How many attempts before you passed your driving test? I passed the first time. Living down a long country track helped me, as I had lots of practice in a beaten up old Datsun.

Spotlight on Emma Dinmore 1

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