A bold business plan from local cancer charity

By Dr Chris Bushby, Big C
As we finally emerge from the pandemic, at Big C we have launched what I can only describe as our most aggressive business plan yet, to provide the very best support for cancer patients and their families in our region.
Published in Norfolk Director Magazine, Summer 2021
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Big plans for Big C

The bold new plan includes a new state of the art centre in the heart of Norwich and the relocation of our cancer support centres in Great Yarmouth and King’s Lynn. We are also intending to broaden our support and presence into neighbouring counties.

We are proud to be confidently moving forward after a challenging year for all and building on a heritage of 40 years of cancer support. The period of time that has elapsed since the outbreak of the pandemic in March 2020, has been a very difficult time for the charitable sector and Big C experienced a sharp drop in income due to the closure of our shops and the postponement of many fundraising events last summer.

Adapting to access alternative revenue streams

To counter this we needed to quickly respond and adapt to access alternative funding streams. We also embraced virtual fundraising which has opened many new possibilities; as a result, the charity remains financially strong and passionate about delivering outstanding support for those that need us.

So, we are boldly moving forward, and with an aim to open in early 2022, we hope work will soon begin on our new cancer support centre for the Norwich community, providing an important facility for the county. Plus, we are redeveloping and relocating our community centres in Great Yarmouth and King’s Lynn. Due to open in 2021 in line with government COVID guidelines, both of these vital local resources for those affected by cancer will be revitalised as new, fit-for-purpose and accessible buildings.

Expanding Big C’s reach

We are also working strategically to explore the options for expanding Big C’s key partnerships, support services and retail presence geographically into neighbouring counties.

Facing cancer is challenging enough, but during a pandemic it is incredibly tough, and the Big C team has worked hard to move all our services online or over the telephone to continue and develop this much needed care. We will continue to build on this digital offering to maximise the reach of our support. This is especially valuable in a rural county and for those who are unable to travel.

All Big C’s shops are now once again open to shoppers from Monday to Saturday 11am to 4pm. The Sheringham and Cromer shops are also open on a Sunday. Quality donations are welcome from Wednesday to Saturday 11am to 3pm.

Dr Chris Bushby is Chief Executive at Big C, which has a programme of fundraising events planned including: the Norwich Colour 5K on July 3rd, the Virtual London Marathon on 3rd October, a Ladies Golf Day on 4th August and the Big C Golf Day on 5th October. For more information please visit fundraise.big-c.co.uk 

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Help to raise funds to build a new Cancer Support Centre in the heart of Norwich

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