Big C’s Big Bum to go on show

Big C is looking to grab the headlines with their return to the Royal Norfolk Show, when they reveal Big C’s Big Bum.

Published in Norfolk Director magazine, Summer|Autumn 2022

Big C: Don’t turn the other cheek…

The giant-sized inflatable model of the human large bowel will create a 12-metre x 6-metre walk-through educational exhibit for all ages, to understand more about the internal workings of this area of our body and any changes to look out for.

The tour begins at Big C’s Big Pants and journeys through a tunnel of the large bowel, where there will be information panels and questions for children and their families to answer and learn about the human body.

There will be a large marquee area at the exit with further interactive exhibits provided by the Endoscopy Services Team at the Norfolk and Norwich University Hospital. A private area will also be available where anyone with questions or concerns, can speak to Big C’s team of qualified nurses and support and information officers. A ‘Healthy Plate’ display will highlight a balanced diet that can reduce bowel cancer risk.

‘Big, bold stand’

Dr Melanie Pascale, Director of Operations at Big C, said: “We wanted our activity at this year’s Royal Norfolk Show to have an impact, and I’m confident we will achieve this with Big C’s Big Bum! Bowel cancer currently accounts for 11% of all diagnosed cancers in the UK. We hope to draw attention to ourselves with this big, bold stand to raise awareness of symptoms to look out for because early-stage cancers often respond more effectively to treatment.

“We can all reduce our risk of cancer by keeping active, maintaining a healthy weight, reducing red meat consumption (especially processed meat), drinking less alcohol, eating more fibre and being smoke-free. And we will have bright and appealing displays to illustrate this.”

Big C’s Big Bum will allow visitors to the show (Wednesday and Thursday, June 29-30) to take a cheeky look inside the large bowel and learn about the fascinating human body. There will be special activities designed for children to increase their awareness of the human anatomy and the importance of keeping active and eating five portions of fruit and vegetables per day as part of a balanced diet.

Help save lives

This latest health awareness project from Big C is being led by the charity’s Education Department, which focuses on cancer prevention via education among the public, to help save lives and reduce the burden on the NHS. The team provides workshops and awareness initiatives in schools, businesses, and regional events.

Simon Gooch, Health Education Officer at Big C, said: “It will be amazing to once again see the crowds at the Norfolk Show. This gives us the opportunity to raise this important subject in a light-hearted way that will hopefully invite discussion around the topic.”

For Big C support, please use the details below:

T: 0800 092 7640
Or visit

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