Quickfire with Peter Treglown

Managing Director, FOUR Agency
FOUR Agency is a design, branding, PR, social media and marketing agency founded in Norwich in 1963. It has a broad range of clients, from global businesses and national brands to local enterprises throughout East Anglia and beyond.
Published in Norfolk Director magazine, Summer|Autumn 2022

Peter Treglown was a client for many years until he joined the agency, of which he is now the owner and managing director.

We spent five minutes with Peter and asked him some questions about running a business.

How do you engage and motivate employees and keep them?

Years ago, I read somewhere that the best way to succeed is to surround yourself with better people than you.

I’ve always been a firm believer in recruiting excellent, highly skilled people in the areas where we specialise. Our team is exceptional, chosen because they are brilliant at delivering the standard of work for clients that we are passionate about. As the industry changes, we bring in great new people with skill sets to augment those we already have.

One of the best things about the agency world is that, through your clients, you learn a lot about a huge range of industries and sectors. So, by definition, the job you do can be incredibly interesting and varied. That in itself is a great motivator, but you can add treating employees with respect, nurturing them, recognising all those skills they bring, and ensuring they know when they are doing a good job.

What about work-life balance?

The pandemic has demonstrated that we can operate efficiently through hybrid working. By introducing more flexible working, people are able more to fit work around their lives, rather than their lives around their work. Many of our staff have young children, so that flexibility enriches their lives in a way previous generations could not.

It doesn’t work for everyone, and the only caveats are that the same number of hours are worked, that the service to clients is maintained or improved and that the additional freedom is not abused. We do, though, need that time in the office together, where everyone can catch up, and interact in a way you simply can’t do on Teams or Zoom, so the days when we see each other are vital.

How do you network to your advantage?

There was a fascinating discussion in a forum for agency owners where someone had studied where they had got most of their new business. He found that virtually all of his best clients had been won because someone in the business knew someone at the client’s business, or there was some personal contact. Looking at our agency, that is certainly true to some extent and demonstrates the value of a personal network.

Networking is hard work, but the best networking is grabbing every opportunity to tell people about what you do and share your passion.

How do you protect your reputation and enhance it?

We have been building our reputation for nearly six decades, and we’ve got a fantastic history.

Importantly though, we have been working with many of our clients for years, and even decades, so their endorsement enhances our reputation, demonstrating that we maintain high standards. That extends to any suppliers we use too – if we partner with another business, we choose them because they share our ethos.

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