Explainer videos help boost Christmas toy and games

This festive season has seen the biggest rise yet in the popularity of explainer videos for children’s toys and games.
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As parents and grandparents look for gifts to entertain inquisitive young minds, views of videos which show how toys and games can be enjoyed have risen, according to explainer video experts JMS Group.

“As online retail grows, people increasingly look for ways they can experience products before buying” suggests Francesca de Lacey, Managing Director of Norfolk-based JMS Group. “Explainer videos give parents the chance to see how fun and informative toys and games can be. They also produce a lot of pester-power from eager kids!”

According to a recent study, 74% of people who watched an explainer video go on to buy the product featured. JMS Group, who’ve been creating videos and TV commercials since 1983, have seen a two-fold increase in demand from toy and games manufacturers. 

“We’ve helped a number of growing brands to show how fun and engaging their products are” adds Francesca. “We produce many videos and commercials for kids and parents, so we know what they love and value. The right video can do a lot for sales when it captures their imaginations!” 

Over the last year the popularity of video is claimed to have risen 72% among brand marketers. Videos are seen as a powerful and versatile way to reach target audiences and have led to significant increases in commercial success when shared across social media. 

Typically, between 30-seconds and 2-minutes in length, explainer videos come in many forms from live-action to animation. Common amongst them is the clear way they explain how the toy or game can be enjoyed, the fun it delivers and the education benefits it may also provide. 

JMS Group has recently created explainer videos for Orchard Toys, Sequin Art, Magformers, Kiddicare.com and John Adams, which have been featured by online retailers including Amazon to encourage buyers to engage with their products. Marketing experts believe videos are much more popular than images and written detail alone, as busy viewers quickly gain the information they need.  

With over 35 years’ experience helping businesses present their products on television, online and now on smartphones, JMS Group say the run up to Christmas 2019 was the busiest yet for explainer videos. 

Francesca concludes: “We have a very talented creative team and full in-house facilities including our own 1,200 square feet studios. It’s amazing how much fun a fully-grown production team can have helping show how exciting toys and games can be!” 

JMS Group are recommended by Sky, ITV and other broadcast agencies. As well as toy and games manufacturers, they create TV commercials, videos and radio commercials for clients in sectors including finance, food & drink and leisure & hospitality.

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