Investing in training adds value to your organisation

By Debra Gingell, University of Suffolk
Have you ever had those moments at work when you thought: “I’m sure there must be a better way of doing this?” I think it’s fair to say that most of us have, whether the activity is managing a project, marketing the business, or writing a strategic plan.
Published in Suffolk Director magazine, Spring | Summer 2022

Learning & Professional Development: University of Suffolk

These moments often lead us to consider whether learning new and proven techniques would help us become more efficient, productive or increase innovative practices in the organisation. Would I use my time better if I become an Agile Project Management Practitioner? Will I increase my profit margins if I learn formal strategic planning techniques? Can I be a better leader if I undertake training and explore other leadership styles? Will I bring in additional business if I rethink my marketing campaigns? The answer to all these questions is, of course, yes!

Investing in any professional training, whether it is a two-hour training course on marketing, a three-day course on leadership or a master’s, will always add value and furnish you with new practices to trial and embed in your organisation . Coupled with this, most training courses create a support network that can continue to benefit attendees and their organisations long after the training has finished.

Significant benefits

The ‘value add’ for both the professional person and the business is significant, including increased confidence to navigate challenges, the ability to work smarter, to share best practices and access business tools to raise and maintain standards in the workplace.

As well as training cohorts of apprentices for large organisations, The University of Suffolk has recently worked with local councils and organisations to provide bespoke training and is working to become the provider of choice for continuing professional development (CPD) in the region.

Finding opportunities to support the growth of local businesses is high on The University’s agenda and the In Career, Education and Training Project (ICET) is a great example of how we are offering our local business community the opportunity to access high quality, significantly subsidised training, often only available in larger city locations for a premium cost.

We would like to invite you to take advantage of the following courses that have been subsidised by 50% thanks to the European Social Fund:

  • Leadership for Women (3 days)
  • Strategy for Directors (8 days, over a three-month period)
  • Agile Project Management (4 days)
  • Leadership for Directors (3 days)
  • Data Analytics (5 days)
  • Digital Marketing (5 days)
  • Product Management (5 days)
  • Front End Web Development (6 days)

The Leadership for Women course has been subsidised even further by The University and is now only £750. We hope this attractive price will encourage women to upskill and employers to support women into leadership roles in the region.

If any of these courses are of interest, please visit for detailed information, including dates, fees and a booking link.

If you prefer, email the Business Engagement Team to talk about other ways to help you achieve your growth plans. Contact them at

Investing in training adds value to your organisation 1

Debra Gingell is the ICET Project Manager at the University of Suffolk
E: or visit

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