Sweet smell of success for fragrance business

An Ipswich-based home fragrance business is celebrating its 60,000th sale after its products were snapped up by those in coronavirus lockdown.

Cosy Aromas, a business making a range of scented soy wax products from their Ipswich warehouse, hit the milestone in August just over two years after being established.

After reaching 10,000 sales in March of 2019, the 18-month leap in sales represents a huge success after a period in which independent businesses have been significantly tested.

Paul Mayne, Cosy Aromas co-founder, said: “For a business that started in our kitchen, we’re amazed at how far we’ve come thanks to the support of some very loyal customers.

“This year has been really challenging for businesses like ours, so we feel very lucky to be sat here celebrating such a landmark.”

The company, which makes candles, wax melts and wax warmers, continued to manufacture products after lockdown was announced in March.

And sales were given a push as people stuck at home looked for ways to make their environment a more enjoyable space to be stuck in.

Tamar, Paul’s wife and Cosy Aromas’ co-founder, spoke of the importance of their business to employees and customers as the country adjusted to the new measures.

“Coming into the warehouse and pouring candles gave the team a sense of purpose during a very uncertain time. We probably became even more productive as we felt so lucky to continue doing what we loved.

“We also knew that something as simple as a candle being delivered to a customer’s home during lockdown might have made a lonely day a little bit brighter.”

Cosy Aromas’ extensive range of products is vegan-friendly and cruelty-free. Initially a monthly subscription box service, the company now operates from an online store and sells their products at shops across the country.

Photo of Paul and Tamar Mayne taken by Simply C Photpography

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