You are not alone with YANA by your side

By Emma Haley, Charity Manager, YANA

YANA’s priority is to help improve and sustain the mental health of those working in the countryside. Because here’s the thing: we can all do much better at looking after ourselves or those we care about when it comes to good mental health.
Published in Norfolk Director magazine, Summer|Autumn 2022

Giving Back: YANA

So far this year, our helpline has already received almost 50% more calls than last year. This follows on from an 88% increase in 2021 compared to the previous year.

Heads up on why YANA’s work matters

Our beautiful and productive countryside conceals a painful truth: many of those living and working in rural areas suffer from depression or other symptoms of poor mental health. The financial, physical, and mental pressures of growing crops, rearing livestock, or working in all the supply and service agriculture businesses can overwhelm. That’s where YANA steps in.

The Farm Safety Foundation reported that 92% of farmers under the age of 40 consider poor mental health as the biggest hidden problem facing them today.

Hope is often restored for those who make that all-important call to our helpline. We get comments like: “I found it very easy to talk to a ‘neutral’ person, which helped me clear the ‘mist’ and see a way forward rather than being stuck in limbo, going nowhere.”

Three ways we make a difference

YANA has three very important ingredients in our work. Firstly, we provide confidential support and counselling. A call to our helpline 0300 323 0400 will reach someone who can give practical help and arrange sessions with a counsellor who knows the reality of rural life and work.

Secondly, we build an understanding of mental health. Our website explains the causes and symptoms to look for in ourselves and those we care about. It also gives a plan of action to take. Our leaflets, suicide prevention cards, stickers, banners, and more, give clear advice and reassurance: YANA is by your side.

Thirdly, we invest in Mental Health First Aid training. Every rural business has a first aid kit to hand. Why not an equivalent kit for mental health? So far, we have provided training for more than 200 agricultural and other professionals to give mental health support to their colleagues, friends or family members.

Sowing the seeds to improve rural mental health

Everyone can play a part. We want YANA information in every rural business in East Anglia to share the facts that there are many ways to improve poor mental health. Can you help with that?

We work with many businesses, whether it’s attending our Mental Health First Aid training, fundraising, sharing literature or putting up stickers. Working in partnership with others means we can make a bigger difference, discover new ways of working and ultimately save more lives. Get in touch to talk about how we can work with you by emailing

To discover more about what we do, why and how, visit our website, where you’ll find more of our story and the help we extend to you. 

YANA is by your side, rooted in East Anglia for you.

You are not alone with YANA by your side 1

Confidential Helpline: 0300 323 0400 /
Or visit
Twitter @yanafarming


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