Norfolk firm launches new garden rooms venture

With how we work, play and live in flux, Image Display had to get creative with their
technology, tools and team. Turning to the gardens of their home county they’ve now
launched a new garden room business, characterised by creativity and freedom to choose.
By the end of March 2020, Image Display and Graphics had seen an entire calendar of
events work evaporate. Specialists in the design, production and installation of exhibition
stands and experiences, Image stood at the forefront of an industry now decimated by
Covid-19. A previous year of growth and investment in their Norwich factory swiftly turned
to a struggle for survival despite strong finances. Amidst shaken confidence and the ongoing
efforts to manage the pandemic, the Image team were under no illusions that their events
calendar would remain unreliable. That was, until there was better control over the virus
and the ‘new normal’ begins to return to the old one. In the meantime the question
remained, what to do with over 30 years of expertise in 3D design, timber engineering and
modular construction? The answer would mean the difference between surviving covid, or
not, and it was sitting in the garden.
Taking stock of the technology and team at his disposal, Iain Cosham, Managing Director of
Image Display and Graphics recognised the potential to pivot right into this new homegrown sector. He said of the new venture, “We realised we could work with the same mindset we apply to our exhibition stand projects. Very few garden rooms are specifically
designed with the users’ needs in mind, fully decorated and ready to use immediately.
That’s where we come in as an end to end design and build service, delivering a great
experience, whether it’s a grand hall or a garden.”
To develop their new range of garden rooms Image drew inspiration from their unique
events background, modern architecture and of course, their home county of Norfolk.
Quickly, the ‘Classic’, ‘Knightsbridge’ and ‘Norfolk’ garden rooms, together with an entirely
bespoke ‘Freestyle’ service formed the base of the new Image Garden Rooms range. The
family-run Image team embraced the opportunity to deliver a product directly to their local
community that empowers them to deal with the changes in how we work and play.
Passionate about their collaboration with fellow Norfolk businesses, the materials,
groundworks, landscaping and even windows and doors are all sourced from within the
county. With a new website, local advertising campaign and partnerships across Norfolk,
Image Garden Rooms is laying the foundations for their future success. With their
reinvigorated roots and resolve to overcome Covid, Image Garden Rooms looks to prove
that you can grow a business in the garden too.