It was not long before he forged many relationships with these businesses and by 2010 with the help of investors, created Credo Capital Finance Ltd. This is an own book funding facility to offer finance to those that needed more than a simple automated decision to be approved.
He was a mentor for young people, employing many at Credo and for several years offering 0% interest free business loans and advice to those young people wanting to start a local business. Credo Asset Finance went from strength to strength under his leadership, growing to 28 staff members and lending in the region of £50 Million a year. Star Asset Finance acquired Credo in June 2017.
Simon loved spending time with his family, his wife Tracy and three children, Will, Anna and Alex, and he loved his holidays. He sang in local choirs, loved a game of golf, he was a motorsport enthusiast and enjoyed long walks.
He was an extraordinarily generous man, always wanting to help those in need and astonishingly raised over £100,000 for charity in the last few years. This included climbing Kilimanjaro in 2016 and most recently the creation of the Canaryball Rally, which involved 20 cars travelling through 17 countries in Europe in five days in association with the Community Sports Foundation raising funds for their Build The Nest project in Horsford, Norwich.
He will be truly missed by so many, not least his Credo family. It is even sadder that Simon will not see his son Will marry Bara who works at Credo which was supposed to take place in June this year.
Ian Tims MD said “Simon was a legend in asset finance. I will ensure his legacy continues, building the business so that Credo carries on even stronger and brighter for the future.”