SPOTLIGHT ON LARA FOX

Managing Director, Objective
As well as being MD of Objective, a technology agency specialising in software development and data analytics, I’m also mum to two small boys and an Italian Greyhound. Professionally, I completed an MBA at Essex University, which was a hard but rewarding experience. I also sit on the South East Local Economic Partnership, the Success Essex Board, and I’m an Ambassador for IoD Essex.
Published in Essex Director Magazine Winter 2023

About Lara

When I’m not in professional mode at Objective, I love to travel. One of my favourite trips was to Cuba. We travelled by bus to seven different towns in 13 days, staying entirely with locals in Casas Particulares. I didn’t consider how ambitious this was for two non-Spanish speakers without the internet! We’ve had to cut back on travel a bit since having the boys, but we are still planning to take them to Cape Verde in the winter and travel to the South of France later in the summer.

Q&As

Describe yourself in three words? Friendly, hard-working, and purposeful.

What was your first job? Working at Objective! I helped with admin tasks before joining full-time a decade ago. Other than Objective, my first job was working at Currys.

What frustrates you? The cost of childcare. It is incredibly expensive and a major contributor to women not returning to the workforce after having children. More support would lead to more parents working (good for the economy!) and a greater pool of candidates for employers.

How do you spend your leisure time? I enjoy reading and swimming, but there isn’t much leisure time with two young children and a business to run. Weekends are spent having fun as a family.

What’s your favourite television programme? I got asked this in a quiz about me on my hen do. I answered ‘Question Time’, which all my friends said was too boring!

What’s your favourite food? Pizza! Anything Italian.

What food do you hate? I eat almost anything, but pickled cockles are an absolute no for me.

What is your biggest weakness? I should listen more. I’m a problem solver and am always keen to suggest a solution when really I should take the time to listen more deeply first.

Where are you happiest? At home, snuggled on the sofa under a blanket with my boys.

What was the first record you bought? Spice – Spice Girls.

At school, what were you good at? Maths and IT naturally, and then history as I enjoyed it the most.

What one material thing could you not do without? It’s a cliché, but my phone. It has my life on it. My photos, my friends and family are a call away, plus access to my work emails and files.

You’d go to a fancy-dress party as? Audrey Hepburn – any excuse to wear a black dress!

What poster did you have on your bedroom wall as a child? As a child, always dolphins.

How many attempts before you passed your driving test? Seven! I was incredibly anxious as a learner driver and moved to a new city halfway through.

For more information, visit objectiveit.com

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