SPOTLIGHT ON LARA FOX

Managing Director, Objective
As well as being MD of Objective, a technology agency specialising in software development and data analytics, I’m also mum to two small boys and an Italian Greyhound. Professionally, I completed an MBA at Essex University, which was a hard but rewarding experience. I also sit on the South East Local Economic Partnership, the Success Essex Board, and I’m an Ambassador for IoD Essex.
Published in Essex Director Magazine Winter 2023
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About Lara

When I’m not in professional mode at Objective, I love to travel. One of my favourite trips was to Cuba. We travelled by bus to seven different towns in 13 days, staying entirely with locals in Casas Particulares. I didn’t consider how ambitious this was for two non-Spanish speakers without the internet! We’ve had to cut back on travel a bit since having the boys, but we are still planning to take them to Cape Verde in the winter and travel to the South of France later in the summer.

Q&As

Describe yourself in three words? Friendly, hard-working, and purposeful.

What was your first job? Working at Objective! I helped with admin tasks before joining full-time a decade ago. Other than Objective, my first job was working at Currys.

What frustrates you? The cost of childcare. It is incredibly expensive and a major contributor to women not returning to the workforce after having children. More support would lead to more parents working (good for the economy!) and a greater pool of candidates for employers.

How do you spend your leisure time? I enjoy reading and swimming, but there isn’t much leisure time with two young children and a business to run. Weekends are spent having fun as a family.

What’s your favourite television programme? I got asked this in a quiz about me on my hen do. I answered ‘Question Time’, which all my friends said was too boring!

What’s your favourite food? Pizza! Anything Italian.

What food do you hate? I eat almost anything, but pickled cockles are an absolute no for me.

What is your biggest weakness? I should listen more. I’m a problem solver and am always keen to suggest a solution when really I should take the time to listen more deeply first.

Where are you happiest? At home, snuggled on the sofa under a blanket with my boys.

What was the first record you bought? Spice – Spice Girls.

At school, what were you good at? Maths and IT naturally, and then history as I enjoyed it the most.

What one material thing could you not do without? It’s a cliché, but my phone. It has my life on it. My photos, my friends and family are a call away, plus access to my work emails and files.

You’d go to a fancy-dress party as? Audrey Hepburn – any excuse to wear a black dress!

What poster did you have on your bedroom wall as a child? As a child, always dolphins.

How many attempts before you passed your driving test? Seven! I was incredibly anxious as a learner driver and moved to a new city halfway through.

For more information, visit objectiveit.com

Table of Contents

Software Development & Data Analytics

Turning Vision into Success

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